In an effort to capture the attention of millennials, Playboy is ditching naked ladies.
It worked for the website. According to Bloomberg:
Last year, Playboy.com cleaned up its website to make it “safe for work,” and has since seen its monthly unique Web visitors rise fivefold. The median age of those visitors dropped to 30 years-old from 47 as a result — “an attractive demographic for advertisers,” the company said.
Come to think of it, Playboy founder Hugh Hefner is the original pajama boy.
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